LYPSY
Concept, Luxury food brand and visual identity — School project Lypsy is a fine dining tasting experience built around a premium dairy-based drink. It brings haute cuisine flavor pairing and Nordic gastronomy to your own sofa, with a result that feels luxurious without any of the formality. I created something that didn’t exist yet, honoring Finland and its dairy heritage in a modern, slightly futuristic way, and designed the brand and visual identity around it. Experience the world of Nordic flavor pairing from the comfort of your home.
Concept, Luxury food brand and visual identity — School project Lypsy is a fine dining tasting experience built around a premium dairy-based drink. It brings haute cuisine flavor pairing and Nordic gastronomy to your own sofa, with a result that feels luxurious without any of the formality. I created something that didn’t exist yet, honoring Finland and its dairy heritage in a modern, slightly futuristic way, and designed the brand and visual identity around it. Experience the world of Nordic flavor pairing from the comfort of your home.
Concept, Luxury food brand and visual identity — School project Lypsy is a fine dining tasting experience built around a premium dairy-based drink. It brings haute cuisine flavor pairing and Nordic gastronomy to your own sofa, with a result that feels luxurious without any of the formality. I created something that didn’t exist yet, honoring Finland and its dairy heritage in a modern, slightly futuristic way, and designed the brand and visual identity around it. Experience the world of Nordic flavor pairing from the comfort of your home.
LYPSY
LUXURY FOOD BRAND
CONCEPT & PRODUCTS
CHALLENGE & INSIGHT
The brief was to create a new luxury food product and design its brand. I wanted to find a space where luxury felt new, not just expensive. Fine dining is usually a restaurant privilege, tied to bookings, dress codes and formality, while the people who love it often want the experience as part of everyday life. THE INSIGHT became the whole idea: haute cuisine in pyjamas. Luxury doesn’t have to be stiff. A carefully curated tasting menu can happen on your own couch, with the same attention to flavor and none of the fine print.
CONCEPT & PRODUCTS
Lypsy turns a milk-based drink into the center of a tasting experience. Each drink is paired with a dish chosen to bring out its flavors, so together they make a curated menu at home. It speaks to fine dining enthusiasts looking for new flavor combinations, modern culinarians who value tradition and quality in everyday life, and aesthetes for whom a meal is a full experience. The brand stands for Nordic elegance, craftsmanship and quality, innovation alongside tradition, and luxury without formality. Its tone of voice is luxurious but approachable, poetic, carefully curated and warm.
Lypsy turns a milk-based drink into the center of a tasting experience. Each drink is paired with a dish chosen to bring out its flavors, so together they make a curated menu at home. It speaks to fine dining enthusiasts looking for new flavor combinations, modern culinarians who value tradition and quality in everyday life, and aesthetes for whom a meal is a full experience. The brand stands for Nordic elegance, craftsmanship and quality, innovation alongside tradition, and luxury without formality. Its tone of voice is luxurious but approachable, poetic, carefully curated and warm.
The brief was to create a new luxury food product and design its brand. I wanted to find a space where luxury felt new, not just expensive. Fine dining is usually a restaurant privilege, tied to bookings, dress codes and formality, while the people who love it often want the experience as part of everyday life. THE INSIGHT became the whole idea: haute cuisine in pyjamas. Luxury doesn’t have to be stiff. A carefully curated tasting menu can happen on your own couch, with the same attention to flavor and none of the fine print.
CHALLENGE & INSIGHT
COMISSIONS OPEN
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